Date posted: 22nd March 2016

A Chihuahua named Queenie has more outfits and accessories than her owners, who spent more than $30,000 to ensure she’s Britain’s most couture canine.

“I spend way more money on Queenie and her wardrobe than I do on my own,” Josephine Carter, the 50-year-old dog mom who runs the dog fashion site Licks of London, told Caters News Agency. “I just can’t help myself and when I can, I make sure we’re matching even when it comes to her poo bags.”

“Queenie has the highest-end beauty products including her toothpaste, shampoo, conditioner and doggy nail varnish,” Carter said. “She always has to sparkle and loves being pampered.”The three-year-old pup doesn’t just dress nicely, though.

Carter also started a Twitter account for Queenie, amassing more than 30,300 followers who keep up with her latest looks.

“She’s the most glam dog around and I constantly have people coming over to us asking for photos and where her outs are from,” Carter told Caters. “People even recognize her in the street now.”

Date posted: 17th March 2016

Date posted: 22nd March 2016

The dog has a huge collection of  dresses, coats, hats, wigs and accessories as well as her own personalised BUGGY and even ‘luxury’ poo bags.

A canine-crazy mum has confessed to spending more than £30,000 on her pet Chihuahua by splashing out on clothes, pampering and wigs for her dog .

Josephine Carter and her daughter Kelly are obsessed with shelling out on a bespoke wardrobe for handbag-sized Queenie, who they bought two years ago.

The pampered pooch has a huge selection of dresses, coats, hats, wigs and accessories as well as her own personalised BUGGY and matching luxury poo bags.

And her owners, from Carshalton, Surrey, even confessed to spending more on the dog than they do on themselves – but insist that she’s worth it.

Josephine, 50, owner of Licks of London, a dog fashion website, said: “Queenie is worth every penny.

“I spend way more money on Queenie and her wardrobe than I do on my own, I just can’t help myself and when I can I make sure we’re matching, even when it comes to her poo bags.

“She has her very own personalised buggy too, complete with fully functioning chandelier, which helps her to get around as she’s so tiny but we make sure she gets a good walk every day too.

“Queenie has the highest end beauty products including her toothpaste, shampoo, conditioner and doggy nail varnish, she always has to sparkle and loves being pampered.

“She’s the most glam dog around and I constantly have people coming over to us asking for photos and where her outfits from, people even recognise her in the street now.

“Our motto is to not follow trends in the dog world but set them, life’s too short for an ugly collar.

“People think we are barking mad but I wouldn’t change it for the world, it’s all just a bit of fun.”

Queenie, who turns three in June, has taken the internet by storm and now has a whopping 30,000 followers on Twitter, including celebrities like Jonathan Ross.

After competing in dozens of competitions Queenie now even judges them and has been granted VIP access to all the shows she attends.

Josephine added: “I can’t take Queenie anywhere without people making a fuss, she’s definitely a celebrity in her own right in the doggy world.

“She’s in her element at shows too, she just sits backs and relishes in her outfits and the attention she receives.

“We’re not silly with dressing Queenie up, if it’s hot she goes au naturel but in the winter she’s so tiny and gets cold quickly, plus she absolutely loves it.

“Humans wear clothes every day to keep warm, it’s no different for Queenie.

“By the time we get home she can’t wait to stretch out on her own black velvet chaise-lounge, which is encrusted in diamonds and has pink lining to match the curtains in the living room.

“Queenie loves a nice long soak in the bath too and after she gets a pretty pawdicure, with special doggy friendly nail varnish, which finishes her day off nicely.”

After starting her online business nine years ago, Josephine says the company’s sales have rocketed since Queenie became Managing Director.

Josephine said: “I’ve always loved dogs and grew up with Yorkshire Terriers but three years ago I decided it was time for a change.

“I kept being drawn back to Chihuahua’s, they’re so smart, adorable and loving and Queenie is all that and more.

“She’s the star attraction of Licks of London now and our sales have rocketed in the past three years, and it’s all down to Queenie.

“I love spending money on her, when we go abroad now my partner Del knows to scout out the best doggy boutiques before we even get there as that’s they’re the first place I want to visit.

“I hate leaving Queenie so I always need to take her a present home, even in the week if I leave her for even a few hours I have to take her a new toy home.

“Queenie really is pawtastic and the best example of why a dog is a girls best friend, you can follow her on Facebook or Twitter @queeniewoofwoof.”

How much they spend on Queenie every year

Hats,wigs and necklaces – £110

Coats – £840

Toys – £520

Leads & Collars – £1,200

Buggy – £100

Everyday dresses – £840

Couture outfits & Hats (for events and shows) – £600 plus a year

Doggy Birthdays, barbecue’s, doggy bags for guest’s and presents – £600

Holistic Doggy massage – six sessions £180 a year (£30 each)

Doggy Reiki sessions to balance her Chakra – four sessions a year £120 (£30each)

Doggy Toothpaste – £27

Poo Bags to match outfits – £40

Travel expenses to shows and hotels – £1,200

Boarding while we’re on holiday and day sitting – £1000

Vets Routine check-up and boosters – £50.98

Pawdicure, grooming & products – £720

Food & supplements – £336

Flea and worm treatment – £149.08

Doggy holidays – £2000

Bedding & blankets car seats – £170

Date posted: 22nd March 2016

AN ANIMAL lover has confessed to pampering her pet Chihuahua with more than £30,000 of luxury gifts.

Date posted: 22nd March 2016

• Josephine and Kelly Carter from Surrey spend a fortune on dog Queenie
• Two-year-old chihuahua even has pricey beauty treatments to look tip top
• Dog leads the way in canine couture and has 30,000 followers online
• Owners says she is a mini celebrity and gets ‘VIP entry’ to all top events

A pint-sized pooch now boasts a wardrobe bigger than that of most humans after its owners spent more than £30,000 on doggy fashion outfits, accessories and high-end beauty products.

Mum and daughter Josephine and Kelly Carter from Carshalton, Surrey, bought chihuahua Queenie two years ago and admit to spending a fortune on their dog can lead the way in canine couture.

Not only does Queenie have a bulging bespoke wardrobe filled with sparkly fashion ensembles and matching luxury poo bags, she even has her own bright pink personalised buggy in case she doesn’t want to get her paws dirty.

And to ensure she feels her best as well, Josephine and Kelly shell out hundreds each year for ‘pawdicures’, holistic doggy massages and reiki sessions ‘to balance her chakras’ – on top of a range of expensive beauty products such as toothpaste and shampoo.

The trendsetting handbag hound gets snapped by ‘puparazzi’ wherever she goes and has some 30,000 followers on Twitter who want to keep up to date with her latest style tips.

Josephine, 50, who owns dog fashion website Licks of London, a dog fashion website, said: ‘Queenie is worth every penny. I spend way more money on Queenie and her wardrobe than I do on my own, I just can’t help myself and when I can I make sure we’re matching, even when it comes to her poo bags.

‘She has her very own personalised buggy too, complete with fully functioning chandelier, which helps her to get around as she’s so tiny but we make sure she gets a good walk every day too.

‘Queenie has the highest end beauty products including her toothpaste, shampoo, conditioner and doggy nail varnish, she always has to sparkle and loves being pampered.

‘She’s the most glam dog around and I constantly have people coming over to us asking for photos and where her outfits from, people even recognise her in the street now.

‘Our motto is to not follow trends in the dog world but set them, life’s too short for an ugly collar.

‘People think we are barking mad but I wouldn’t change it for the world, it’s all just a bit of fun.’

Queenie, who turns three in June, has taken the internet by storm and now has a whopping 30,000 followers on Twitter, including celebrities like Jonathan Ross.

After competing in dozens of competitions Queenie now even ‘judges’ them and has been granted VIP access to all the shows she attends.

Josephine added: ‘I can’t take Queenie anywhere without people making a fuss, she’s definitely a celebrity in her own right in the doggy world.

‘She’s in her element at shows too, she just sits backs and relishes in her outfits and the attention she receives.

‘We’re not silly with dressing Queenie up, if it’s hot she goes au naturel but in the winter she’s so tiny and gets cold quickly, plus she absolutely loves it.

‘Humans wear clothes every day to keep warm, it’s no different for Queenie.

‘By the time we get home she can’t wait to stretch out on her own black velvet chaise lounge, which is encrusted in diamonds and has pink lining to match the curtains in the living room.

‘Queenie loves a nice long soak in the bath too and after she gets a pretty pawdicure, with special doggy friendly nail varnish, which finishes her day off nicely.’

After starting her online business nine years ago, Josephine says the company’s sales have rocketed since Queenie became ‘managing director’.

Josephine said: ‘I’ve always loved dogs and grew up with Yorkshire Terriers but three years ago I decided it was time for a change.

‘I kept being drawn back to chihuahuas, they’re so smart, adorable and loving and Queenie is all that and more.

‘She’s the star attraction of Licks of London now and our sales have rocketed in the past three years, and it’s all down to Queenie.

‘I love spending money on her, when we go abroad now my partner Del knows to scout out the best doggy boutiques before we even get there as that’s they’re the first place I want to visit.

‘I hate leaving Queenie so I always need to take her a present home, even in the week if I leave her for even a few hours I have to take her a new toy home.
‘Queenie really is pawtastic and the best example of why a dog is a girls best friend.’

Date posted: 22nd March 2016

A BARKING mad dog owner has admitted to spending more than £30,000 on her pet Chihuahua.

The pint-sized pooch, called Queenie, has a bespoke wardrobe rammed with expensive dresses, coats, hats, wigs and accessories as well as a personalised buggy and luxury poo bags.

The mollycoddled mutt has 30,000 followers on Twitter, including TV presenter Jonathan Ross.

Her mum and daughter owners Josephine and Kelly Carter, from Carshalton, Surrey, bought the dog two years ago and confess they now spend more on her than on themselves.

Josephine, 50, owner of dog fashion website Licks of London, said: “Queenie is worth every penny.

“I spend way more money on Queenie and her wardrobe than I do on my own.

“I just can’t help myself and when I can I make sure we’re matching, even when it comes to her poo bags.

“She has her very own personalised buggy too, complete with fully functioning chandelier, which helps her to get around as she’s so tiny, but we make sure she gets a good walk every day too.

“Queenie has the highest end beauty products including her toothpaste, shampoo, conditioner and doggy nail varnish, she always has to sparkle and loves being pampered.”

Josephine told how Queenie is often hounded by the ‘puparazzi’ wherever she goes.

She said: “She’s the most glam dog around and I constantly have people coming over to us asking for photos and asking where her outfits are from.

“People even recognise her in the street now.

“Our motto is to not follow trends in the dog world but to set them – life’s too short for an ugly collar.

“People think we are barking mad but I wouldn’t change it for the world, it’s all just a bit of fun.”

Having competed in dozens of competitions Queenie now judges them and has even been granted VIP access to all the shows she attends.

Josephine added: “I can’t take Queenie anywhere without people making a fuss, she’s definitely a celebrity in her own right in the doggy world.

“She’s in her element at shows too, she just sits backs and relishes in her outfits and the attention she receives.

“We’re not silly with dressing Queenie up.

“If it’s hot she goes au naturel, but in the winter she’s so tiny and gets cold quickly – plus she absolutely loves it.

“Humans wear clothes every day to keep warm, it’s no different for Queenie.

When Queenie gets home Josephine said she can’t wait to stretch out on her black velvet chaise lounge, which is encrusted in diamonds and has pink lining to match the curtains in the living room.

She said: “Queenie loves a nice long soak in the bath too and after she gets a pretty pawdicure, with special doggy friendly nail varnish, which finishes her day off nicely.”

After starting her online business nine years ago Josephine admitted sales have soared since Queenie became Managing Director.

She explained: “I’ve always loved dogs and grew up with Yorkshire Terriers but three years ago I decided it was time for a change.

“I kept being drawn back to Chihuahuas.

“They’re so smart, adorable and loving, and Queenie is all that and more.

“She’s the star attraction of Licks of London now and our sales have rocketed in the past three years, and it’s all down to Queenie.

“I love spending money on her.

“When we go abroad now my partner Del knows to scout out the best doggy boutiques before we even get there as they’re the first place I want to visit.

“I hate leaving Queenie so I always need to take her a present home.

“Even if I just leave her for a few hours I have to take her a new toy home.

“Queenie really is pawtastic and the best example of why a dog is a girl’s best friend.

“You can follow her on Facebook or Twitter.”

Date posted: 1st April 2016

A Carshalton dog owner has admitted she is barking mad for spending more than £10,000 a year on her pooch.

Josephine Carter, 50, told the Sutton Guardian she splashes more money on pampering her chihuahua and kitting her out with luxury items, than she spends on herself.

The pocket-sized two-year-old hound, Queenie Woof Woof, has more than 30,000 followers on Twitter and even her own clothing line.

Ms Carter said she often wheels her spoilt dog around Beddington Park in a spangled buggy fitted with a chandelier.

She said: “Me and my daughter spoil her rotten, but she is well worth the money – or well ‘woof’ it, I should say.

“She’s three years-old in June and I have spent about £30,000 on her in her lifetime – way more than I have spent on myself.”

Ms Carter and her daughter Kelly Pearce, 27, run Licks of London – a clothing and dog accessory website which features the peculiar pushchair for pets.

The lucky pup’s luxury gear includes “luxury” poo bags and a diamond-encrusted pushchair.

She said: “What people need to understand is that these buggies, whether they are fitted with a chandelier or they are just a plain one, are not just for vanity – they are for protection.

“In the park, big dogs can attack your smaller dog, and if they get hold of the neck the little one could be dead in seconds.

“Simply picking up your dog doesn’t deter the bigger one from trying to get hold of it, but if you pop your pup in a buggy it defuses the situation.

“I tend to use the flashier buggy when I take Queenie to dog shows where she could easily get trampled on.”

One of Queenie’s most famous outfits was bespoke-designed by Cheam fabric shop Stiches Haberdashery and cost about £100.

Owner of the shop, Sarah Orru, said: “We loved working with Queenie, she is probably the most well-behaved customer we have had.

“Josephine laid down a special towel for her when she was in for a fitting, and she sat perfectly still on it. She is very much use to getting pampered.”

Sat 12th April Our Queenie walking the catwalk at Crufts 2014 with model and dress designer Aleah Leigh .They both wore matching paper dresses and looked BOW WOW. CLICK HERE to see more!

If you’ve been to a consumer show recently or PATS Sandown Park, chances are you’ll have met – or seen – a striking duo. Licks Of London is a mum-and-daughter team who are championing the cause of canine fashion, reports Sandra Pearce

Ursula Andress stole many a boy’s heart (and no doubt many a man’s) when she emerged from the ocean, clad in a white bikini and clutching two sea shells in that now-iconic scene from the James Bond movie, Dr No. Her character, Honey Rider, knew how to make an entrance.

Mum-and-daughter team Josie Carter and Kelly Pearce definitely know how to make an appearance with their lavishly decorated, blinged-up head gear; long, silky blonde hair; absolutely fabulous manicured nails that would look perfect on Kim Kardashian… and two blow-up pink poodles. The self-declared Dog Fashion Police are on a mission to yank British canine fashion well into the 21st century. “Life’s too short for an ugly collar,” says the 47-year-old co-founder of Licks Of London.

So how did the two end up as doggie fashionistas? Both have a sales history (24-year-old Kelly is still a full-time sales manager with a pharmaceuticals company), and Josie has spent years in the human beauty side, hence those gorgeous nails. It turns out that Josie’s partner has to travel extensively, and so she goes abroad with him two to three times a year. Having grown up with Yorkshire terriers, and having been a breeder of Teacup Yorkies herself, before each visit she looks up the doggie fashion in that country and visits the relevant pet stores or boutique for a bit of retail therapy. “I always come back with something unusual, that people do not see here,” she said.

As a quick aside, dog shows are in her blood as her mum would take her to visit these from a very young age; she remembers attending the very first Discover Dogs, which then comprised a mere handful of stalls. Josie in turn carried on the tradition with her two children. To return to the story, being such a regular at dog shows, people were always asking where she got whatever latest accessory or item of clothing her dogs were wearing.

“One day,” she said, “Kelly said to me, ‘Mum, we can do this. We can bring stuff in and identify new fashion trends’.”

So Dog Fashion Police was born, with the aim of being hot on the trail of whatever is new in dog fashion, picking up trends from around the world – last Christmas was spent in Thailand; they’ve been several times to America; might do Germany this Christmas; and Josie was recently in Tenerife and Brazil. It’s America again next year, and they desperately want to get to Japan.

In any case, about six years ago they launched Licks Of London, planning their means by which they would sell various dog clothing ranges and accessories online. The name certainly comes with overtones. “We wanted something that everyone would remember,” says Josie. As far as they could remember, mum and daughter had not seen any dog-related business with the word ‘Licks’ in its trading name. Yes, there’s an associated taboo with its erotic overtones, but it’s therefore not a name you could forget easily. “And that’s why we trademarked the name,” she concludes.

They pretty much figured that at some point they’d have their own line of doggie fashion, and so decided to protect their interests from the start. “It’s cost us thousands of pounds, but it was worth it.”

With such a name has to come a certain joie de vivre, a flamboyant embracing of life, and the ladies are born naturals. Josie figures they have eight or nine different looks, each with uniquely styled hat. And don’t forget their bling. “Oh, we love our bling,” she says. They certainly stand out in a crowd, and are now treated as VIPs at the various dog shows that they attend. Whereas once they were not allowed to bring their dogs to shows (hence the blow-up poodles and pugs), their pets are now also accorded VIP status. Latest arrival is Queenie, a four-month-old chocolate tri Chihuahua pup, who is taking to the attention like a duck to water. “She’s a meeter and greeter, and really into going up to people, but that’s the Cancer in her,” explains Josie. Excuse me? Oh yes, dog astrology is a feature on the Licks Of London website, with a well-respected astrologer behind the horoscopes. Queenie is a Cancer sign, and living up to her astrological sign, she is a loving, family-orientated dog. Queenie was at this month’s Discover Dogs: “We have a pink buggy that will be totally blinged up.”

On-line sales are doing well, and they have just taken on the Hennessy hand-made leather collars and leash range, as well as the unique Fabuleash range of dog collars and leashes. The Fabuleash line actually looks like a bracelet with its beads, but Josie says it can take up to 100lb of strain and is suitable for a 25lb dog. Londoners apparently love it.

Tutus fly out the door at Christmas, though bread and butter is their Ruby Red Waxer Coat. “It’s unusual to have a waxer coat in red, as they are mostly black, brown, green or boring,” she explains. And Licks Of London is, after all, about unusual and unique quality lines. “We are also passionate about helping small businesses,” she says. “We talk to them and will put their stuff on our website.”

They have developed a sideline and provide private home parties for celebrities, in a similar fashion to the popular Boots or Pampered Chef home parties. “We get away with this because of our personalities,” she explains. The Fabuleash is very popular at such parties, as are their canine onesies. “Many do not like the dog smell in their houses, especially after a walk. Onesies keep the dogs dry when outside, and they look really cool. Then when you get home, you take the suit off and they are fine. No mess, no smell.”

They are now in the process of designing and manufacturing their own Chihuahua small dog range, modelled by Queenie, of course, which they hope to launch next Spring. The problem with many fashion ranges is that the leg cut is so large, it drowns the dog, says Josie. Their range, which will be made in England, will feature much slimmer legs.

“We will not produce hundreds and hundreds of one design,” she explains, revealing they have found someone who is happy to make their products in small numbers. This means they can avoid the wholesalers who insist on bulk orders, as well as large sizes, which can take forever to shift. “The aim is for about 100 items, and then when they’re gone, they’re gone. And we will then change the design slightly so it is always different. You need to keep your collections fresh. It’s so frustrating when you see some manufacturers who feature the same range every year.”

They are also sourcing a supply of blow-up dogs. “Well, we have to, don’t we? They’ve become synonymous with us,” she laughs.

If that isn’t enough, their PR agent is in talks for the duo to host a dog show in America – they have large-enough personalities, and the Americans love the Brits. “America is most on the ball with dog fashion; it’s a billion-dollar industry there. They have fashion fairs for dogs that last a week, and are far more dog friendly than here. We do look to America for new fashion trends – Britain tends to follow what America does. If England embraced dog fashion as much as the Americans do, it would help the economy!”

But it is not blind importing of ideas. For instance, bikinis and stocking with suspender belts are in vogue over the pond at the moment, and it is highly unlikely that these will ever be accepted here. “For one, we don’t have the weather for bikinis,” she says, “and as for the stockings, well, it’s a bit bizarre. That won’t work here at all.”

In Barcelona, there are Hello Kitty pants so owners can apply a pad for when their bitch is in season. This is a possibility, she muses.

So what do they think will be the big fashion statements next year? “We are looking to khaki, light green, beige and tan, and light blue. And you will see a lot of collars: big, black fur collars. And hoodies, but with detachable hoods.”

So it’s a pretty full schedule then, with lots simmering away. But then she reveals that they would love to become brand ambassadors for a dog company. “We have both done sales and we are good at it,” she says.

Well, it certainly looks as if we will be hearing a lot from Licks Of London in the future.

Article from Pets Business World (16/12/2011) – http://www.petbusinessworld.co.uk/news/feed/ooh-la-la—creating-fashionable-waves

A BBC camera crew followed a leading dog grooming boutique as it tucked into a Yorkshire Terrier.

The cake of Zephyr which took centre stage at Licks Ooh La La’s tea party

Licks Of London, which was based in Walton Street, in Tadworth, at the time of filming offered high-quality treats for dogs including nail painting and pawdicures.

A television crew filming for Ronnie Corbett’s Animal Crackers followed Josie Carter, 47, and Kelly Pearce, 24, the mother-daughter team from Carshalton who run the boutique, as they threw a party for their 14-year-old Yorkshire terrier, Zephyr, who they thought was on the road to recovery after experiencing problems with its jaw.

Sadly, Zephyr, who was the company’s agony aunt and gave tips for “doggy problems” on the boutique’s website, passed away two months after filming.

Ms Carter said: “Our day of filming was such a fun affair. We are celebs in the dog world.

Josie Carter and Kelly Pearce, founders of Licks Ooh La La

“They filmed our groomers and boutique to give viewers an idea of what’s on offer in a fabulously lush and modern doggy shop.

“Our friends from the dog world arrived for our Mad Hatter’s Tea Party for Zephyr in tutus and suits having walked down the red carpet from our boutique.

“But the most-talked about item was the get-well cake for Zephyr.”

Cake Doggy Dog, based in Sutton, had supplied the cake – a replica of Yorkshire Terrier Zephyr – for the party, which Mrs Carter said was delicious.

Mrs Carter added that Licks Of London, which bills itself as being the official dog fashion bloggers at this year’s Crufts, is currently in talks with people in America and Ireland who want to feature them in dog fashion events.

The programme will be broadcast on September 27, at 7.30pm, on BBC1.

Article from Sutton Gaurdian (25/09/2013) – http://www.suttonguardian.co.uk/archive/2013/09/25/10698098._Dog_celebrities__to_appear_in_Ronnie_Corbett_BBC_show/

Article from Croydon Advertiser (03/07/2011) -http://www.croydonadvertiser.co.uk/place-perfect-pooches/story-12702730-detail/story.html


Article from Surrey Mirror (22/08/2011) – http://www.surreymirror.co.uk/Treats-favourite-pooch/story-13163742-detail/story.html

Article from Sutton Gaurdian (29/07/2011) – http://www.suttonguardian.co.uk/archive/2011/07/29/9166223.New_doggy_boutique_gets_Epsom_pups__tails_wagging/



This is the latest article on us it was featured in a magazine called time & leisure on the 3rd of April 2013. timeandleisure.co.uk

The Guardian Newspaper 13.12.2012


All about Chihuahua Magazine 23.8.2010


Vogue Magazine June 2012

Best magazine April 2012


thisissurreytoday.co.uk (August 2011)

Josie, Andrea, Sarah, Kelly

The Croydon Advertiser (June 2010)

Deep-London Magazine February 2010
Name: Josie and Kelly, ‘Licks Ooh La La’ (Ground Floor)

What is Licks Ooh La La? We’re a dog boutique for dogs of all shapes and sizes. We offer coats and collars both for everyday use or those special ‘red-carpet’ occasions.

Any opening or special offers? Lead and matching collar for £10 while stocks last. Also, spend £30 or more to get a free carpet pet hair remover until 28th February 2010.

How did you come to be in STUFF?

Since 1994 Josie has been successfully breeding, and still shows miniature Yorkshire Terriers, and after years of experience in the human beauty industry, she decided to concentrate her efforts on becoming a fully qualified and professional animal groomer. Josie’s daughter Kelly has joined forced with her Mum to create the Licks emporium. With their experience and passion for fashion in all things pink, sparkly and beautiful they felt they could bring glitz and glamour to the dog world at affordable prices. Licks only sell high quality fashionable attire guaranteed to turn heads. Kelly says “If it wasn’t for our dogs trying and testing all of our products then I wouldn’t be happy selling them”

“We had been looking for somewhere to showcase our business for ages before we found STUFF. We never thought we’d be as overwhelmed and excited as we were when we saw it.” David and his team have created an unique indoor village with a great atmosphere – everyone is so friendly and welcoming.

“We knew instantly that STUFF represented the type of business we have; unique, quirky and definitely different!

BBC Interview 14 February 2010
Stuff’s initial tenants are an intriguing mixture of market veterans and people who have never run any kind of retail venture before. But their general level of enthusiasm for the project is high.

“It’s like Harry Potter-land in here, isn’t it?” says Josie Carter, who runs the Licks Ooh La La dog boutique on the ground floor.

Her stock consists of all manner of canine bling, from coats to sparkly accessories – everything you need, as she puts it, to “pimp your pet”.

Josie has experience of breeding and grooming dogs, but it took the advent of Stuff to persuade her to become a stallholder.

“It’s a lovely atmosphere,” she says. “Shopping malls are all sterile, but it’s a real community in here.”